Omai
BACKGROUND
Devoted to the art of destination living, Omai is a curated collection of architecturally significant private villas, each designed in harmony with its surroundings. Founded by Arnaud Lucien, who spent 25 years shaping bespoke retail displays for maisons such as Louis Vuitton, Chanel, and Hermès before channelling that sensibility into a deeply personal endeavour. Set in storied enclaves from Saint Barthélemy to Ibiza and conceived in collaboration with leading architects such as SAOTA, each Omai residence combines the privacy of a home, the experience of a world-class resort, and the discreet service of a five-star hotel.
LOCATION
Paris | St Barth | Ibiza
SCOPE
Naming
Brand Strategy
Brand Identity
Creative Direction
Art Direction
Website Design
Printed Materials
THE CHALLENGE
Omai’s first villa in Ibiza had established a benchmark for what destination living could be, but it existed under a different name and without the strategic framework to support what was to come. With new properties in development across Saint Barthélemy and beyond, the ambition was clear: a collection of extraordinary residences unified under a single, purposeful brand. What was needed was a complete brand world, built from the ground up, one with the depth and refinement to match the calibre of the properties themselves, and the flexibility to grow with the collection over the coming years.
THE SOLUTION
We began at the foundation, developing the brand strategy, narrative framework, and tone of voice that would give the Omai world its shape and direction. From there, we created the name Omai, designed a bespoke logotype and complete brand identity, and established the positioning language that ties the collection together. We then commissioned high-end photography to convey the true quality and atmosphere of the properties, and carried the identity through to a full website and printed materials. Our collaboration with Omai is ongoing, evolving alongside the collection as it grows.
Website design created in collaboration with Oliver Oberg
Photography by Natelee Cocks
