Creating distinctive & desirable brands

Le Bijou

THE CLIENT

Le Bijou combines the amenities and services of a world-class hotel with the spacious surroundings and a privacy of a luxury apartment. High-class contemporary designs are combined with innovative technologies to provide the ultimate accommodation options in Switzerland.

LOCATION

Switzerland

SCOPE OF WORK

Brand Identity
Stationery
Printed Materials
App Design
Website Design
Signage

THE OBJECTIVE

The client required branding and design language that could be applied within different mediums and that would properly represent the level of their services and innovative approach in the field.

THE SOLUTION

We created a custom logotype that is inspired by technological lettering, at the same time evoking a sense of elegance and sophistication wanted in superior hospitality environments. Since ‘Le Bijou’ means jewel, we created a diamond-like symbol ‘B’ that can be used as a standalone brand reference. The overall look of the branding, just like the interiors of the apartments, exudes modern elegance at its best.

Our collaboration with Le Bijou covers services from A to Z: from the design of their innovative AI-based app that allows guests to personalize their stay, to printed investor presentations and website for the final client. Our design solutions have helped the company to become one of the most successful new hospitality businesses in Switzerland.

“Le Bijou – the most elegant, personalized, exclusive hotel in the world (and I stay in over 100 hotels every year).”

Steve Wozniak, Apple co-founder

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