Eha Retreat
BACKGROUND
Set to open in summer 2026, Eha is a new wellness retreat on Estonia’s unspoilt Hiiumaa Island, a UNESCO Biosphere Reserve. Here, guests embark on a journey of renewal, guided by a philosophy deeply rooted in nature and the rhythm of the seasons.
LOCATION
Hiiumaa, Estonia
SCOPE OF WORK
Naming
Brand Strategy
Brand Identity
Interior Design Concept
Creative Direction
Art Direction
Website Design Direction
Content Production
THE CHALLENGE
Encircled by the Baltic Sea and steeped in centuries of local tradition, Hiiumaa is one of Europe’s quietest islands, with dark, star-filled skies, wild beaches and vast forests rich in rare biodiversity. Its remoteness offers space and stillness, yet also posed a challenge: to create a world-class wellness retreat brand that could resonate internationally while remaining true to the island’s untamed character and distant setting.
THE SOLUTION
From the very beginning, we partnered with the founders to define and articulate the project’s vision, shaping a narrative that could be shared with the local municipality and key stakeholders. We created the name Eha – “twilight” in Estonian – a word that captures both the island’s endless summer evenings and its deeper sense of stillness. With this as our anchor, we developed the brand strategy and tone of voice, and designed a visual identity that reflects serenity, refinement and the seasonal rhythms of Hiiumaa.
Our role expanded to setting the interior design direction, commissioning a four-season photography and film library, creating mood imagery, and directing the website design. Beyond these milestones, our work continues – designing all touchpoints and materials in preparation for the retreat’s opening in summer 2026. The result is a holistic brand presence that feels as distinctive and singular as the retreat itself: quiet, rooted and timeless.
