Aether Retail
BACKGROUND
Aether Retail is the experiential extension of the Aether Eyewear brand, translating the auditory-precision and design sophistication of Aether into physical, immersive spaces. From pop-ups to more permanent retail settings, the goal was to bring the brand’s DNA off screen and into the real world, letting people feel, touch, try and live the aesthetic and functional values embedded in every pair of frames.
SCOPE OF WORK
Branding
Concept Development
Interior Design
Product Design
Motion Design
CHALLENGE
As a new brand fusing high-end style with cutting-edge audio technology, Aether faced the challenge of translating its DNA into retail spaces without losing its innovative edge. We needed to design pop-ups and in-store displays that conveyed the same sense of luxury and futurism as the products themselves.
SOLUTION
Our approach was to craft retail experiences as living extensions of the Aether brand. Each space was composed like a stage set: minimal yet immesrive, futuristic yet grounded in material tactility. Bespoke shelving and furniture pieces were designed as architectural statements, guiding how visitors engaged with the frames. Atmospheric motion design displays added a dynamic layer, while calibrated lighting and refined finishes amplified the precision of the products. Through meticulous detailing – from fixtures to displays – the brand’s DNA was rendered tangible, transforming stores and pop-ups into portals to the Aether world.
