The Blueprint is a new vanguard of Russian online fashion destinations. With an extraordinary tone and aesthetics, this platform is a source of inspiration for modern trendsetters and sophisticated urban dwellers.
SCOPE OF WORK
The task was to develop a modern and refined yet cool brand identity that speaks of the ambition to become the most popular online fashion media destinations in Russia, for both – industry professionals and the general public.
We created a custom logotype that resonates the leading voice within the industry that The Blueprint aimed to become. The extravagant condensed shape and bold silhouette of the typeface signify strong statement of brand. The overall look of the identity is tailored to obtain a fashion media platform look while keeping the uniqueness of the brand. While the primary color scheme has been kept timeless black and white, we decided to exaggerate with a touch of modern ultramarine blue. A color that is recognizable, bold yet professional.
Following the brand identity, we created a recognizable visual language for the website with its own distinct imagery, immaculate spacing, and striking typefaces. The result is a cool and contemporary look on fashion with a distinctive tone of voice.