Shumi
BACKGROUND
Shumi is a visionary wellness brand, born from the pristine wilderness of Finland. At the heart of Shumi’s ethos lies the integration of ancient natural wisdom and modern scientific precision, dedicated to unlocking the transformative power of functional mushrooms. Using state-of-the-art ultrasonic extraction techniques, Shumi creates high-purity, high-potency extracts that offer a refined approach to holistic wellbeing.
LOCATION
Finland
SCOPE OF WORK
Brand Strategy
Naming
Brand Identity
Creative Direction
Package Design
Website Design
Copywriting
Art Direction
Content Creation
THE CHALLENGE
In a rapidly growing mushroom wellness market, our challenge was to position Shumi as the new paradigm — a high-end brand that would transcend category standards and reshape expectations.
THE SOLUTION
The Shumi brand identity marries delicacy with sophistication, reflecting the purity of its mushroom extracts. A minimalist logotype, with curves echoing the soft forms of fungi, anchors the visual language, while a considered typewriter typeface evokes both modern laboratory precision and timeless apothecary aesthetic — bridging ancient wisdom with scientific innovation. The packaging design employs clean lines and a refined neutral palette, distinguishing itself in a visually cluttered market. Through sophisticated still-life photography, raw mushroom textures complement sleek product vessels, transforming wellness into artful luxury. This cohesive visual narrative establishes Shumi as the new standard for refined wellness design.
